ACTION DOs…

• Focus on economic issues and corporate take over of democracy

• Memorize and repeat 3-5 facts. Repetition and simplicity are essential -  a concise sound bite is harder for someone to distort.

• Repeat the name – Trillionaires for Trump ‘hardwires’ the word ‘trillionaire’ to ‘Trump’. It should be put up front and center in all materials and repeated in all communications.

• Be witty – this energizes activists, engages people, and attracts media.

• Use irony as Trojan Horse, then step out of character. Use irony to win attention – then break character to explain the message in plain terms. 

• Hold a tone of admiration for Trump – a president who totally understands the needs of ordinary billionaires and our humble aspirations to be trillionaires.

• Attend to your “visual message” – Always be mindful of how you’re presenting yourself to the cameras. Everyone should be in Trillionaire attire, or dressed as one of our staff (butler, chauffeur, secretary, horse trainer, etc.). 

ACTION DONTS…

• DON’T fall into the trap of simply playing an obnoxious rich person – Our goal is to highlight how Trump and his loyalists take very good care of corporate interests and the super wealthy at the expense of ordinary Americans. Take the time to prepare yourself to talk about why, as one of the super wealthy, you support Trump.

• DON’T be condescending towards ordinary Americans. Avoid language like ‘suckers’ and ‘little people’.  Allow people to laugh with you as you poke your finger in the eye of the President, playing his biggest fan.

• DON’T get trapped talking about cultural issues or issues that divide the left - they do not affect our bank accounts.

• DON’T describe opponents as liberals. It’s middle class interests we’re fighting. We’re there to hold forth against “the great unwashed middle class masses.”

• DON’T be a mock racist. To handle race in a humorous way requires a high level of artistry. Don’t risk it.

• DON’T put down other protestors/activists. When speaking out of character to a reporter about how we use a unique approach to protest, it’s important to acknowledge that we are different, but not better. In fact we often depend on the presence of more traditional protestors to serve as our foils.

• DON’T make Billionaires seem all powerful. We don’t want to exacerbate apathy and resignation. Instead, we can empower our audience by expressing frustration at “setbacks” like environmental restrictions, expansion of healthcare under the ACA, or other citizens’ initiatives.

Know Your Audience

• Remember, we need to reach people where they are, and on issues where there's some common ground. Focus on economic issues: tax breaks for the rich, indifference toward job loss, etc.

• Messaging can be more aggressive at events where the audience is more in agreement with us.

Considerations for any disruption attempt

• Although in reality, you may be "disrupting" the event — theatrically, as Trillionaires, you are always "contributing" to the event. Even in the midst of being escorted out by police, you are asking, "But why, officer, we're just here to support... There must be some misunderstanding." Stay in character.

• Don't just rehearse, role play the scenario. Have members of your team play the speaker, event organizers, other attendees, security, the cops, etc. Play out various ways the action could go. Get comfortable responding "like a Trillionaire" and staying on message in many of the possible situations that could arise.

• Be sensitive to security concerns- don't make sudden moves in tense situations and be attuned to whether it's really a good idea that you insist you remain at any given event.